Case Study
Website creation and digital branding adaption for Black Minds Matter UK
Dane Jackson from BMMUK: “Our website was outdated and didn't represent the amazing things we do here at Black Minds Matter UK. It was not user-friendly or intuitive, just a simple, page that had served its purpose when created, but one we had surely outgrown.
Berenice was extremely professional and made the daunting task of overhauling our website a walk in the park. Always available to meet up on a video call to go over things, as well as on email to answer any concerns myself or the team had.
We were guided through the whole process, step by step and we think the new site looks fantastic. We will definitely be using Berenice again!”
The blog page uses pre-existing content that would have been cost and time intensive to reconfigure. I worked with the images from the past posts to create an abstract form that brings the reader in and encourages further reading.
The brief
The original BMMUK website wasn’t well constructed, which concerned the staff who struggled to maintain it. It did a job but text was set in code boxes and the site map was convoluted. It needed a clean up and some training for the team so that they felt confident and invested in their work.
In addition, the brand use online wasn’t consistent and required my input to make it stand out and grab attention.
The task
I created a sitemap of the existing website which had lots of complex links that didn’t empower the user. I worked on a client profile with BMMUK to check my understanding and ensure the website could achieve the immediate aims and work for BMMUK long term.
It became clear that the best way to ensure a clean site was to start with a clean environment. I used a tried and tested plug-in to copy the old site content page-by-page to a new, blank template. I rebuilt each page, starting with placing content in the correct containers including the blog and advised on better ways to handle the content such as directories and blogs. New links were created for improved navigation and I researched inspirational and real imagery from libraries.
I explored the BMMUK branding and advised the client (at director level) on the best colour and font adaptions so the website is consistent with their printed literature. On the tech site, the website is now connected to data capture resources and Google Analytics 4.
Once the words were edited by the team, the site was formally launched with a library of training videos created at each handover stage and on delivery so that the team feel less daunted by the website and able to work on it themselves. And I’m on hand for updates after the site launch.
Software: Squarespace, Figma, Loom, iStock, and Adobe Photoshop.
“The new site is fun, bright and colourful, not to mention full of imagery. The user experience has most definitely been upgraded. Berenice’s expertise in design and hosting sites made it seamless for our team to communicate our vision and for her to provide her expertise on what can be done as well as what looks good.”